The effects of the visual presentation of an influencer's extroversion on perceived credibility and purchase intentions-moderated by personality matching with the audience
Year of publication: |
2021
|
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Authors: | Argyris, Young Anna ; Muqaddam, Aziz ; Miller, Steven |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-14
|
Subject: | Social media marketing | Personality | Extroversion | Peer influence | Purchase | Persuasive communication | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kommunikation | Communication | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web |
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