Effectual market creation in the cross-border e-commerce of small-and medium-sized enterprises
Year of publication: |
2023
|
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Authors: | Tolstoy, Daniel ; Melén Hånell, Sara ; Özbek, Nurgül |
Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 41.2023, 1, p. 35-54
|
Subject: | cross-border e-commerce | effectuation | insidership | international performance | small and medium-sized enterprises | KMU | SME | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Welt | World |
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