Effectuation-causation : what happens in new product development?
Year of publication: |
2017
|
---|---|
Authors: | Ortega, Ana M. ; García, M. Teresa ; Santos, M. Valle |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 55.2017, 8, p. 1717-1735
|
Subject: | New product development | Exploration | Effectuation | Exploitation | Causation | Produktentwicklung | Innovation | Innovationsmanagement | Innovation management |
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