Effekten af TV-reklame belyst gennem virkningerne af annoncering i Vesttysk Tv for afsætningen af dagligvarer i Danmark
af Lars Gronholdt og Flemming Hansen
| Year of publication: |
1985
|
|---|---|
| Authors: | Grønholdt, Lars ; Hansen, Flemming |
| Publisher: |
København : Samfundslitteratur |
| Subject: | Hörfunkwerbung | Radio advertising | Fernsehen | Television | Dänemark | Denmark | Deutschland | Germany | 1983-1984 |
| Extent: | 31 Bl. : graph. Darst |
|---|---|
| Series: | Research paper. - Copenhagen : [Copenhagen Business School, Department of Marketing], ISSN 0900-1808, ZDB-ID 2955968-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | Danish |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000712884