Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity
Year of publication: |
2009
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Authors: | Yu, Jie ; Goos, Peter ; Vandebroek, Martina |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 1, p. 122-135
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