Efficient Consumer Response : marketing-logistisches Kooperationsmanagement in der Konsumgüterwirtschaft
Herbert Kotzab; Verena Lienbacher
| Year of publication: |
2010
|
|---|---|
| Authors: | Kotzab, Herbert ; Lienbacher, Verena |
| Published in: |
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen. - Wiesbaden : Gabler, ISBN 3-8349-2373-7. - 2010, p. 357-371
|
| Subject: | Efficient Consumer Response | Efficient consumer response | Konsumgüterindustrie | Consumer goods industry | Konsumgüterhandel | Consumer products distribution | Strategische Allianz | Strategic alliance | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003992589