EFFICIENT ORGANIZATIONAL COMMUNICATION - A KEY TO SUCCESS

The paper aims to analyse organizational communication, since it is well known that the process of communication is present in all the activities of the companies. It is well known that only an efficient communication can facilitate the exercise of the functions of forecasting, organization, coordination, empowerment or control, and the participation of the members of the organization to achieving the objectives becomes possible also due to an efficient communication. Communication can be seen as the biding agent of the organization, and its effectiveness has a great influence on the effectiveness of the organization as a whole. In a global market that is under constant change, with an unprecedented speed, the process of communication is considered as vital for organizational success.