Efficient utilisation of customer relationship management (CRM) technology : a self-directed learning approach
Year of publication: |
2010
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Authors: | Rodriguez, Michael ; Boyer, Stefanie L. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 4.2010, 1/2, p. 3-14
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Subject: | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Lernen | Learning | IT-gestütztes Marketing | Computer-assisted marketing | Innovationsakzeptanz | Innovation adoption |
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