eImage : elements and effects of positive organizational online identity
Year of publication: |
2014
|
---|---|
Authors: | Walczak, Steven ; Gregg, Dawn G. ; Borkan, Gary L. ; Erskine, Michael A. |
Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 889-906
|
Subject: | Electronic Commerce | E-commerce | Website | Firmenimage | Corporate reputation | Vertrauen | Confidence | Signalling |
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