Extent: | XXV, 272 S. graph. Darst 210 mm x 148 mm, 375 gr. |
---|---|
Series: | Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis. - Hamburg : Kovač, ISSN 1437-787X, ZDB-ID 1498925-6. - Vol. 215 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Bochum, Univ., Diss., 2007 |
Notes: | Erscheint: April 2008 |
ISBN: | 978-3-8300-3630-2 ; 3-8300-3630-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003637015