Eine Konzeption des Werbecontrolling
Bauer, H. H. ; Meeder, U. ; Jordan, J.
| Year of publication: |
2000
|
|---|---|
| Authors: | Bauer, Hans H. ; Meeder, Uta ; Jordan, Jenny |
| Publisher: |
Mannheim : IMU |
| Subject: | Werbung | Controlling |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 52 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89333-254-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004463658