Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA
Jens Frerichs; Tim Oliver Brexendorf
| Year of publication: |
2009
|
|---|---|
| Authors: | Frerichs, Jens ; Brexendorf, Tim Oliver |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 3, p. 46-51
|
| Subject: | Beiersdorf AG | Schwellenländer | Emerging economies | Kosmetikindustrie | Cosmetics industry | Internationales Marketing | International marketing | Markenführung | Brand management | Vietnam | Viet Nam |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003844457