Eine kritische Analyse des Status-quo der Forschung zum Neuromarketing
Chris Dobner / Andreas Klein
| Year of publication: |
2013
|
|---|---|
| Authors: | Dobner, Chris |
| Other Persons: | Klein, Andreas (contributor) |
| Publisher: |
Duisburg : Univ. |
| Subject: | Neuromarketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 63 S. 30 cm |
|---|---|
| Series: | Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg. - Duisburg : Universität Duisburg-Essen, Mercator School of Management, ZDB-ID 2276004-0. - Vol. Nr. 389 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013441226