Eine "Landkarte der Werbeforschung" : Schlagwortvisualisierung am Beispiel der Zeitschrift "transfer - Werbeforschung & Praxis"
Year of publication: |
2006
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Authors: | Mazanec, Josef A. |
Published in: |
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag. - Wiesbaden : Gabler, ISBN 3-8349-0395-7. - 2006, p. 27-47
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Subject: | Werbung | Advertising | Marktforschung | Market research | Bibliometrie | Bibliometrics | Deutschland | Germany | Neuronale Netze | Neural networks |
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