Eine Simulationsanalyse zur Beurteilung von Markeninvestitionen
Alternative title: | A simulation analysis of brand investments A simulation analysis of brand investments |
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Year of publication: |
2000
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Authors: | Sattler, Henrik |
Published in: |
OR-Spektrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 1465994-3. - Vol. 22.2000, 1, p. 173-196
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Subject: | Handelsmarke | Store brand | Investitionsentscheidung | Investment decision | Theorie | Theory | Unternehmenswert | Firm value |
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