Einführung in das Marketing-Management : ein Überblick in Schaubildform
von Marco A. Gardini
| Year of publication: |
2007
|
|---|---|
| Authors: | Gardini, Marco A. |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Marketingmanagement | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 255 S. : zahlr. Ill. und graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-486-58203-1 ; 3-486-58203-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890583