Einführung in die Marketing-Lehre
von Axel Bänsch
| Year of publication: |
1998 ; 4., vollst. überarb. Aufl.
|
|---|---|
| Authors: | Bänsch, Axel |
| Publisher: |
München : Vahlen |
| Subject: | Marketing | Marketingtheorie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 343 Seiten graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [321] - 333 |
| ISBN: | 978-3-8006-2256-6 ; 3-8006-2256-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000656359