Einführung in die Markt- und Werbepsychologie
Lutz von Rosenstiel ; Peter Neumann
| Year of publication: |
1982
|
|---|---|
| Authors: | Rosenstiel, Lutz von ; Neumann, Peter |
| Publisher: |
Darmstadt : Wiss. Buchges. |
| Subject: | Marktpsychologie | Werbepsychologie |
| Extent: | X, 242 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-534-08310-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004680781