Einführung in das Marketing : Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, zukünftiges Marketing
Heinz Dallmer; Helmut Kuhnle; Jürgen Witt
| Year of publication: |
1991
|
|---|---|
| Authors: | Dallmer, Heinz |
| Other Persons: | Kuhnle, Helmut (contributor) ; Witt, Jürgen (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing |
| Extent: | VI, 143 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 121 - 127 |
| ISBN: | 3-409-13972-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014271127