Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Eike Jonas Abraham
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Abraham, Eike Jonas |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Online-Handel | Online retailing | Textilhandel | Textile distribution | Markenführung | Brand management | Markenimage | Brand image | Bekleidungshandel | Electronic Shopping | Markenpolitik | Handelsmarke |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXIV, 202 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Dissertation, Universität Bremen, 2020 |
| ISBN: | 978-3-658-31860-4 ; 3-658-31860-0 ; 978-3-658-31861-1 |
| Other identifiers: | 10.1007/978-3-658-31861-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271361