Extent: | 317 Seiten Illustrationen 21 cm x 14.8 cm, 400 g |
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Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Band 97 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Dissertation, Wirtschaftsuniversität Wien, 2011 |
ISBN: | 3-8300-8771-3 ; 978-3-8300-8771-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522775