Einstellungstreiber des Permission-Marketings : eine Strukturgleichungsanalyse
Hansjörg Frieß
| Year of publication: |
2012
|
|---|---|
| Authors: | Frieß, Hansjörg |
| Publisher: |
Hamburg : Kovač |
| Subject: | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Verbraucherverhalten | Marketingstrategie | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXV, 572 S. graph. Darst. 21 cm, 738 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. 68 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Ulm, Univ., Diss., 2012 |
| ISBN: | 3-8300-6404-7 ; 978-3-8300-6404-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009557915