El comportamiento del consumidor : análisis del proceso de compra
José Miguel Múgica ; Salvador Ruiz de Maya
| Year of publication: |
1997 ; 1. ed
|
|---|---|
| Other Persons: | Múgica Grijalba, José Miguel (contributor) ; Ruiz de Maya, Salvador (contributor) |
| Publisher: |
Barcelona : Ed. Ariel |
| Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | 222 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | Spanish |
| Notes: | Enth. 6 Beitr. |
| ISBN: | 84-344-2126-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000976063