El consumo responsable como una expresión de compromiso desde el principio de reciprocidad
Mejía-Giraldo, Juan F.
| Alternative title: | Responsible consumption as an expression of engagement based on the principle of reciprocity |
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| Year of publication: |
2021
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| Authors: | Mejía-Giraldo, Juan F. |
| Published in: |
Redmarka : revista de marketing aplicado. - Coruña : Servicio de Publicacions, ISSN 1852-2300, ZDB-ID 3117879-0. - Vol. 25.2021, 1, p. 61-80
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| Subject: | responsible consumption | conscious consumption | customerengagement | brand engagement | reciprocity |
freely available
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Fehlerhafter DOI in der Vorlage Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.17979/redma.2021.25.1.8093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013329797