El vino de denominacion de origen en Castilla-La Mancha: un analisis de precios hedonicos

En este studio se aplica una function de precios hedonicos al vino tinto DO de Castilla-La Mancha con el fin de medir la influencia de las variables vinculadas ak origen del vino, calidad enological, variedad de uva, cosecha, ano de fermentacion y tamano del productor sobre el precio final. De los resultados obtenidos, se desprende que el origen territorial del vino es la variable que en mayor medida afecta al precio final, siendo DO Mentrida y DO Jumilla los vinos con mayor impacto positive sobre el precio, meintras que DO Almansa y DO Manchuela definen el segment mas bajo. El tamano del productor result igualmente significativo, concluyendose que los vinos procedentes de las empresas mas pequenas influencian positivamente el precio debido a los mayors costs que acarrean sus process de produccion y el character exclusive de sus productos, al contrario que las empresas mas dimensionadas donde sus vinos aportan menos valor. In this study is applied a medonic price function to the red wine DO of Castilla-La Mancha in order to measure the influence of the attributes linked to the wine origin, quality, grape variety, grape vintage, grape fermentation and producer size on the retail price. As far the results obtained, the wine origin is concluded to be the variable that mostly affects the retail price, where both DO mentrida and DO Jumilla wines have the largest impact on the price; whereas both DO Almansa and DO Manchuela wines are regarded as the low-segment market. The producer size is also statistically significant thus it is concluded a positive impact on price of the wines from the smallest producers because of the higher costs that their production lines have to deal with as well as the exclusive nature of their products, unlike the largest companies where their wines reduce the price.