Elasticity of product bias
Robert D. Schooler and Albert R. Wildt
| Year of publication: |
1968
|
|---|---|
| Authors: | Schooler, Robert D. ; Wildt, Albert R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 5.1968, 1, p. 78-81
|
| Subject: | Marktpsychologie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002780787