Election marketing to young voters : which media is most important?
Robert P. Ormrod and Heather Savigny
| Year of publication: |
2012
|
|---|---|
| Authors: | Ormrod, Robert P. ; Savigny, Heather |
| Publisher: |
Aarhus : School of Economics |
| Subject: | Werbeträger | Advertising media | Kommunikationsmedien | Communication media | Informationsverhalten | Information behaviour | Jugendliche | Youth | Politische Partei | Political party | Wahlkampf | Electoral campaign |
| Extent: | Online-Ressource (15 S.) |
|---|---|
| Series: | Management working paper. - Aarhus : [Verlag nicht ermittelbar], ZDB-ID 2491847-7. - Vol. 2012,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009408449