Electric mobility calls for new strategic tools and paradigm for automakers
Year of publication: |
2013
|
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Authors: | Donada, Carole |
Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 13.2013, 2, p. 167-182
|
Subject: | Kfz-Industrie | Automotive industry | Elektrofahrzeug | Electric vehicle | Produktmanagement | Product management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
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