Electric vehicles purchase intention : the role of mediators using an extended TPB model
Year of publication: |
2024
|
---|---|
Authors: | Sze Yee Boo ; Consilz Tan |
Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 2, p. 158-183
|
Subject: | Green marketing | Green products | Partial least squares (PLS) | Planned behaviour | Sustainable consumerism | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Partielle kleinste Quadrate | Partial least squares | Elektrofahrzeug | Electric vehicle | Umweltbewusstsein | Environmental consciousness |
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