Electronic books : to "E" or not to "E"? : a strategic analysis of distribution channel choices of publishers
Guowei Hua; T. C. E. Cheng; Shouyang Wang
| Year of publication: |
2011
|
|---|---|
| Authors: | Hua, Guowei ; Cheng, T. C. E. ; Wang, Shouyang |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 129.2011, 2, p. 338-346
|
| Subject: | Verlagswesen | Publishing industry | Vertriebsweg | Distribution channel | Buch | Book | Elektronisches Produkt | Electronic product | Preismanagement | Pricing strategy | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008840731