Extent:
XII, 722 S.
Ill., Tab., graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language: German ; English
Notes:
Enth. 23 Beitr.
Enth. Literaturangaben und Indizes
Beitr. teilw. dt., teilw. engl.
ISBN: 3-409-11793-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001666501