Extent: | XIV, 291 S. graph. Darst. 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
Language: | German |
Notes: | Literaturverz. S. 273 - 291 Literaturverz. S. [273] - 291 |
ISBN: | 3-8006-2515-6 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014274176