Extent:
XIV, 291 S.
graph. Darst.
25 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook
Language: German
Notes:
Literaturverz. S. 273 - 291
Literaturverz. S. [273] - 291
ISBN: 3-8006-2515-6
Classification: Marketing ; Betriebliche Information und Kommunikation
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014274176