Electronic commerce : Herausforderungen - Anwendungen - Perspektiven
Friedhelm Bliemel ... (Hrsg.)
| Year of publication: |
1999 ; 2., überarb. und erw. Aufl
|
|---|---|
| Other Persons: | Bliemel, Friedhelm (ed.) ; Fassott, Georg (contributor) ; Theobald, Axel (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Electronic Commerce | E-commerce | Internet | Mobile Marketing | Mobile marketing | Handelsmarketing | Retail marketing | Direktmarketing | Direct marketing | Werbung | Advertising | Kundenservice | Customer service | Informationsmanagement | Information management | Theorie | Theory | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 428 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 24 Beitr. - Literaturangaben Literaturangaben |
| ISBN: | 3-409-28990-9 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation ; Informationssysteme ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001401223