Electronic Commerce und Online-Marketing : Chancen, Risiken und Strategien
Jörg Krause
| Year of publication: |
1999
|
|---|---|
| Authors: | Krause, Jörg |
| Publisher: |
München : Hanser |
| Subject: | Unternehmen | Internet | Electronic Commerce | Online-Marketing | Computerunterstütztes Verfahren |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 583 S. graph. Darst. 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 565 - 566 2. Aufl. u.d.T.: Krause, Jörg: E-Commerce und Online-Marketing |
| ISBN: | 3-446-21098-9 |
| Classification: | Marketing ; Geld, Inflation, Kapitalmarkt ; Rechnerkommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001367102