Electronic customer relationship management assimilation in Southeastern European companies : cluster analysis
Boban Melović, Biljana Rondović, Slavica Mitrović-Veljković, Sanja Batić Očovaj and Marina Debić
| Year of publication: |
2022
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|---|---|
| Authors: | Melović, Boban ; Rondović, Biljana ; Veljkovic, Slavica Mitrovic ; Očovaj, Sanja Batić ; Debić, Marina |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 69.2022, 4, p. 1081-1100
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| Subject: | Cluster analysis | electronic customer relationship management (e-CRM) assimilation | innovation diffusion | Southeastern Europe | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Clusteranalyse | Südosteuropa | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2020.2972532 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352688