Electronic customer relationship management (E-CRM), customer experience and customer satisfaction : evidence from the banking industry
Year of publication: |
2022
|
---|---|
Authors: | Surya, Pushpender Kumar ; Mokha, Anupreet Kaur ; Pattnaik, Subash Chandra |
Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 2, p. 551-572
|
Subject: | Banking industry | Customer experience | Customer satisfaction | E-CRM | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Bank | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality |
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