Electronic Customer Relationship Management (eCRM) in deutschen Unternehmen
Hagen J. Sexauer und Marc Wellner
| Year of publication: |
2002
|
|---|---|
| Authors: | Sexauer, Hagen J. ; Wellner, Marc |
| Published in: |
Praxis des Customer Relationship Management : Branchenlösungen und Erfahrungsberichte. - Wiesbaden : Gabler, ISBN 3-409-11890-X. - 2002, p. 147-161
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001671660