Electronic marketing, electronic shopping : the electron. media in marketing and sales ; conference proceedings
| Year of publication: |
[1986]
|
|---|---|
| Publisher: |
Rüschlikon |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Extent: | 237 S., [11], 15 Bl. : graph. Darst |
|---|---|
| Series: | GDI-Schriften / Gottlieb-Duttweiler-Institut. - Rüschlikon : Inst., ZDB-ID 742046-8. - Vol. 47 GDI-Schriften ; 47 : Groß- u. Einzelhandel |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English ; French |
| Notes: | Enth. 13 Beitr. Beitr. teilw. dt., teilw. engl., teilw. franz. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000709153