Electronic Retailing : Marketinginstrumente und Marktforschung im Internet
Maria Madlberger
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Madlberger, Maria |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Handelsmarketing | Retail marketing | Internet | Marktforschung | Market research | Marketing-Mix |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 308 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Wien, Wirtschaftsuniv., Diss., 2002 |
| ISBN: | 3-8244-7993-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001939346