Electronic sports : a new marketing landscape of the experience economy
Year of publication: |
2013
|
---|---|
Authors: | Seo, Yuri |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 13/14, p. 1542-1560
|
Subject: | computer games | experience economy | value co-creation | electronic sports | eSports | Computerspiel | Video game | Sport | Sports | Elektronikindustrie | Electronics industry | Electronic Commerce | E-commerce | Sportmarketing | Sports marketing |
-
García Villar, Jaume, (2018)
-
García Villar, Jaume, (2018)
-
Sequential effects of indirect, direct, and virtual sport experiences on consumer learning
Kim, Yongjae, (2021)
- More ...
-
In “likes” we trust : likes, disclosures and firm-serving motives on social media
Seo, Yuri, (2019)
-
The Role of Cultural Congruence in the Art Infusion Effect
Seo, Yuri, (2021)
-
“012012 or 111000” : preference for consumption pattern-seeking
Kim, Jungkeun, (2020)
- More ...