Electronic Word Mouth (E-WOM) as a Way-Forwarding Strategy to Uplift the Profitability of Boutique Hotels in COVID-19 Era
Year of publication: |
[2021]
|
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Authors: | Ashan, K.A.I ; Fernando, Imali |
Publisher: |
[S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Coronavirus | Hotellerie | Hotel industry | Social Web | Social web | Rentabilität | Profitability |
Extent: | 1 Online-Ressource (24 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 19, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3907879 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
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