Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Year of publication: |
2013
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Authors: | Sandes, Fabio Shimabukuro ; Urdan, André Torres |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 3, p. 181-197
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Subject: | Electronic word of mouth | Internet | consumer behavior | consumer feedback | brand image | purchase intention | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Experiment |
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