Elements of destination brand equity and destination familiarity regarding travel intention
Hsin-Kuang Chi, Kuo-Chung Huang, Huan Minh Nguyen
| Year of publication: |
2020
|
|---|---|
| Authors: | Chi, Hsin-Kuang ; Huang, Kuo-Chung ; Huan Minh Nguyen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-10
|
| Subject: | Destination awareness | Destination brand equity | Destination familiarity | Destination image | Perceived quality | Travel intention | Destinationsmanagement | Destination management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin | Internationaler Tourismus | International tourism | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.12.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132287