Elements of strategic brand management
Adan Miller ed.
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Miller, Adan (contributor) |
| Publisher: |
Uxbridge : Koros |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 280 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 1-78163-188-3 ; 978-1-78163-188-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681696