Elevating the cost of doing nothing : an interview with Mark Shafer
Year of publication: |
February 2018
|
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Other Persons: | Shafer, Mark (interviewee) ; Hinterhuber, Andreas (interviewer) ; Pollono, Evandro (interviewer) |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 1, p. 3-10
|
Subject: | Pricing | Pricing strategy | Revenue management | Implementation | Analytics | Psychological traits | Preismanagement | Revenue-Management |
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