Eliciting and estimating reservation price : a semi-compensatory approach
Year of publication: |
2011
|
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Authors: | Kaplan, Sigal ; Bekhor, Shlomo ; Shiftan, Yoram |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 45-50
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Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Preismanagement | Pricing strategy | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour |
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