Eliciting positive social change : marketing's capacity to drive prosocial behaviours
Year of publication: |
2015
|
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Authors: | O'Cass, Aron ; Griffin, Deborah |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 5, p. 825-843
|
Subject: | Marketing | Social responsibility | Consumer behaviour | Konsumentenverhalten | Corporate Social Responsibility | Corporate social responsibility | Sozialer Wandel | Social change |
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