Embracing the foreign : cultural attractiveness and international strategy
Year of publication: |
April 2017
|
---|---|
Authors: | Li, Chengguang ; Brodbeck, Felix Claus ; Shenkar, Oded ; Ponzi, Leonard J. ; Fisch, Jan Hendrik |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 38.2017, 4, p. 950-971
|
Subject: | cultural attractiveness | foreign direct investment | interpersonal attraction | country reputation | cross-border acquisition performance | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Übernahme | Takeover |
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