Emergence of green business models: The case of algae biofuel for aviation

Emergent business models seek to take advantage of new market mechanisms driven by technological changes, particularly those related to the production and delivery of clean or sustainable energy. Such business models often function at the intersection of various industries, with global views, and the resulting systems have distinct social, political, environmental, economic, technological, and business dimensions. Such holistic systems are not only difficult to develop but also require support from a broad range of actors with effective regulations and policies in place, such that the firm functions within a framework that integrates various factors. This study substantiates such a framework by detailing the nascent algae-based bio-fuel industry that caters to the aviation sector while arguing that businesses in the energy industry can emerge as a next-practice platform that drive a sixth wave of innovation. The framework begins with three basic enablers, innovation, flexibility, and sustainability, and explains how value from renewable energy technologies can be created and captured sustainably and innovatively with new market mechanisms implemented by firms with green business models.