Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Year of publication: |
2012
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Authors: | Grünhagen, Marko ; Dant, Rajiv P. ; Zhu, Mingxia |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 50.2012, 4, p. 596-620
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Subject: | McDonald's Corporation | Franchising | Amerikanisch | American | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Schnellgastronomie | Fast-food industry | China |
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